Exploring the user experience to define the design direction by investigating the feeling behind popular brands such as Patagonia’s line of products. Also defining the consumer through design thinking, considering the frame of reference through immersion of their feelings, emotions and concluding what the causes are that drive the brand.
Using insights identified from user research to conduct ideation workshops and design critiques to establish a suitable product concept solution.
Users may not know how much water to take with them, or whether to supply themselves at a water source along a hiking trail. Users could then find themselves in an emergency from overestimating the nearest water source, drinking too much, poor planning, circumstances changing etc., all of which could lead to severe dehydration. The solution to this problem is a pocket-sized product that helps to navigate the user to the nearest water source, in case of emergency or to refill/restock water supply. It gives the user a clear direction of how far they need to travel, allowing them to calculate how much water they need to reserve or consume. The product uses an E-ink display and soft fabric to separate it from being technologically visual, thus falling in line with Patagonia's brand by being sustainable and plastic-free.